Conectando is a Venezuelan distributor of pipes, rain gutters and roof sheets made of PVC homo-polymer for sanitary, wiring and construction uses. The company is a leader distributor in Venezuela, with high quality products that abide to governmental normative.
Under the perennially market changing conditions in the country it is important for the company as well as for the customers, that the products have a short time to market. Striving for a larger market share, the company needed to provide information to its customers that will allow for a faster decision making and allocation of the product.
filmagen carried out market research to better understand Conectando’s competitors and their customers’needs. After developing a visual identity for the company, we created its website providing a clear difference as compared to the competitors, overview of the available products, characteristics and technical specifications in a fresher, more dynamic style. Besides the concept and lay out of the site, our intervention included content, reworking of the imagery and layout of digital fact sheets, which save printing costs and can be quickly updated as the market changes.
