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International Mentor Coach Program - Estados Unidos / Holanda

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The International Mentor Coach Training “Going Beyond Models” is a high level course designed to support mentor coaches to advance their coaching abilities. The cutting edge of this course is that it teaches certified coaching professionals to respond flexibly to their coachees depending on their needs instead of solely relying on models to structure their sessions. We were asked to create a website to promote the course, facilitate registration and include an article as free resource. In addition they asked for advise on how to further promote the course using social media and/or email marketing. We had 2 weeks to set it all up and a limited budget.    
For this project digital marketing was the name of the game. We combined the power of landing pages, valuable free resource and email marketing to communicate the benefits of the course and establish the trainer’s authority, promote the course and grow a mailing list with ideal prospects.

  • From the creative concept to the look & feel and illustration, the design of the landing page, free resource and website make reference to the risks of stagnating and possibilities that open up after completing the course, hence the ship aground in the sand when prospects are at the beginning of their interaction to the open sea picture in the website.
  • The article to be used as free resource was redesigned to render it more appealing and readable and boost its value. The article was promoted through the experts’ networks and advertised using social media (Facebook and LinkedIn).
  • To further establish the experts’ authority on the topic, their insights on each of the points in the article were included as comments, rendering the free resource even more valuable.
  • After downloading the freebie, prospects would get several (automated) emails with information complementary to the freebie and inviting them to check the website to learn more about mentor coaching
  • We created a one-pager site, with different blocks of information about the course benefits, the trainers, forms of payment and other relevant info to close the sale online.
  • The homepage has been designed in such a way that it can be easily updated or adapted for new releases of the course.
Freebie Downloads: 150 times Registered Participants: 6 (minimum required was 4) Potential clients for next release: 143  

Promotional Landing Page

For the delivery of the free resource we created a landing page where the objective was to highlight the content of the free resource (which made reference to mistakes mentor coaches should avoid) and invite prospects to download it. By using an image of a ship aground in the sand we underlined the risks of getting stagnated. Check how this works.

Valuable Free Resource

The free resource was a PDF with several tips on coaches’ potential blind spots (hence the shipwreck image). To add more value to the resource and further establish the experts’ authority on the topic we suggested to include the experts’ insights about the tips, presented as comments. In addition we proposed a different graphic approach to render it more inviting and legible so the value of the resource became immediately evident to the reader. Check how this works.

A one-page, responsive website for all devices, ready for registrations

We created a one-pager site, with different blocks of information about the course benefits, the trainers, forms of payment and other relevant info to close the sale online.

The bait

Many visitors to your website aren’t ready to buy from you yet. The goal is to make sure they sign up for your list before they go so you can continue the conversation and nurture the relationship.
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Click on the images (+) for a full width scrolling view Read how landing pages can work for you

The Free Resource

A valuable free gift is a risk free way for prospects to get to know you – while proving your expertise and making them eager to buy your services.
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Click on the images (+) for a full width scrolling viewRead how to choose the right freebie

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