Building Your Corporate Identity
Aliados BPO - ColombiaHow We Help Our Cients / Business Cases
Aliados BPO (business process outsourcing) is a new company in the Colombian market established to serve as collection agency on behalf financial institutions to improve their portfolio, while providing the debtors of these institutions possibilities to meet debt payments without getting into further financial problems. At a later stage Aliados BPO wants to develop other related financial services. Their request was to create a corporate identity that resulted equally appealing to both its targets, and reflected the style of the 3 partners.
Leveraging on internet & social media to showcase the school’s services and the benefits for the students, our client can attract new clients and promote and sell new services to existing clients.
- We created a responsive bilingual website (Italian and English) where the different languages offered by the centre and the most immediate benefit or reason to opt for a specific language are highlighted.
- The combination of hand draw illustrations and iconic symbols like the Statue of Liberty and the Mona Lisa invite the visitor to envision the possibilities that come along with learning a new language.
- While the site is fully decorated with images to project places, a minimalistic touch still offers focus on the information to be communicated
- Fresh pastel colors soften the solid logo (a lion on each side of a shield) communicating reliability (logo) with fun (teaching style).
- The main function of the site is that of providing general information and upcoming courses.
- Promotion of courses will be with a combination of social media (mainly Facebook, LinkedIn & Twitter) including PPC advertising in Google, Facebook & Twitter.
The logo is a cube with three (visible) sides representing the partners, the link between creditors, debtors and AliadosBPO, and the 3 financial balance status (loss, profits, break-even) Read more
We gave consistency to the brand by defining all sorts of visual elements in a dedicated house style that included a stationery. Read more
The Logo
Having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.
Tres era el número y los colores con los que jugar: 3 socios de negocios, 3 lados de negocio (acreedor-BPO-deudor), 3 estados financieros (en deuda / rojo - en utilidad / azul - en ganancias / plateado).
Mientras que las líneas rectas y los cubos sólidos sugieren solidez financiera, las piezas del rompecabezas interconectan los 3 lados del negocio (deudor-BPO-acreedor), los 3 socios comerciales y los 3 momentos financieros que crean un ciclo gráfico.
Los colores desempeñan un rol fundamental en la percepción de la imagen y comunican sus ideas. Siendo Aliados BPO una empresa que enlaza deudores y acreedores, elegimos los colores asociados con el ciclo financiero, desde un saldo negativo (rojo) hacia uno positivo (azul), para seguir a uno de ganancias (plata / dinero) que posibilita ir nuevamente al rojo (crédito) para iniciar un nuevo ciclo.
Una vez que el diseño y los colores se definen, los tonos tienen que ser probados en fondos oscuros para obtener el mejor aspecto en todos sus usos.
Click on the images (+) for a full width scrolling view Read What makes a good logo
Logo Suite
It is important that consistency of you brand identity is maintained. A logo suite is a collection of artwork files of your logo in different formats so that they can be scaled to any size without a loss in quality to use in commercial printing or advertising (e.g. brochures, signage, promo material, etc.), and digital use (web, e-documents), always respecting the colors, shapes and fonts used in your brand.
¿Con fondo transparente? ¿Para imprimir en escala de grises? Cualquiera que sea el uso, el set incluye logotipos para uso de diseño profesional (formato .ai / Adobe Illustrator) y uso diario (formato .jpg, .png y .pdf en diferentes resoluciones de calidad).
Cada versión del logotipo que desarrollamos, viene a su vez en diferentes versiones o resoluciones para las diversas aplicaciones (impresión, digital, color, blanco y negro, formatos grandes)
Un set que incluye una versión para cada uso posible: desde la impresión a todo color hasta la impresión en blanco y negro, desde fondos claros a oscuros, a todo color o monocromo, desde su uso con poco peso en la web hasta impresiones enormes de máxima calidad.