Website Makeover & Growing Your List
Wealthy Wise Women - The NetherlandsHow We Help Our Cients / Business Cases
- We started with redesigning a new header for the site in line with the target and the topic (and the likes of the client!).
- The overall styles followed. Font styles for text, headlines and subtitles were added to the style sheet to ensure consistency throughout the different pages.
- Once the basics were set, we reorganized the elements in the homepage, rendering it easier to read, and played with text and images in order to highlight relevant parts of the contents in a subtle manner.
- Other pages like contact and about, also had a makeover to enhance readability and render them inviting to read.
Free resource
- We advised on the free resource’s structure and did the editing & design.
- A matching landing page was created with autoresponder sign up form and email sequence.
- Create a Speak At Your Event page
- Have the sidebar showing up at specific pages throughout the site (as opposed to in every page)
- Newsletter sign up moved to the blog page
Original Set Up
The original set up had a header with pastel colors, a too classic font lacking emotion and energy, and the image of the woman was not the right one to attract the intended target. This header gave the site an outdated look & feel and addressed a different target than the intended. The font styles were not consistent throughout the different pages, and the text was added to the page without leveraging on colors, bullets and images to render it more appealing.
The Makeover
The new header with deep and brilliant colors has a more modern appeal. The image also addresses the main point right from the start: balancing family and work life. The content is highlighted with bullets and font variation within the style, attracting the attention to specific points on the page. The overall look & feel is fresher and more dynamic.
Promotional Landing Page
A powerful image in combination with the right (few) elements and a clear call to action render this is page eye-catching with high conversion potential. A beautiful sample of less is more! Check how this works.
Valuable Free Resource
The free resource was one of the first things done in the new style. The colors -deep blue (elegance, business, sobriety), brilliant fuchsia (feminine), gold (richness) and white (balance)- are also strong elements of the design and complement the content in delivering the message. The design is elegant, powerful & feminine, which are important aspects of the target aimed at. Check how this works.
The First Step to Grow Your List
The Free Resource